Google’s video platform, Youtube, is becoming more and more an important tool used by hotel companies in Spain to offer reviews and recommendations concerning their accommodations to its potential clients.
The main advantage of this audio-visual content is offering reviews of a hotel in the Canary Islands or a resort in Cape Verde are irrefutable: the video offers a human face, a real person with a complete name freely offering his review, and lending credibility to the service.
What’s more, many people prefer listening instead of reading. Some of these key facts are making Youtube the second hotel browser.
Great companies such as Iberostar Hotels & Resorts are investing more and more in this platform, creating video lists with hotel reviews from all over the world connecting users and sharing their experiences concerning a destination.