There are two ways to run a business: the hard way, large investments, low prices, small profit barely noticeable when selling large quantities, or the easy way, which is improving the product quality, offering a high standard or more exclusive service or product, therefore more expensive, making a small sale significant in capital recovery and even make a profit. The second option is the one that some hotels in Madrid are applying, especially the hotels in the historical centre of Madrid, that used to rely on a tight market with rates lower than the ones in Barcelona, they have begun to realize that giving the guests a few amenities, with a more customized services and furnishings, they can be more efficient and earn the customer’s fidelity.
Madrid is a getaway trip, break holiday, business trip or touristic destination, many people enjoy the city during their flight layovers. The touristic offer has gone further than the historical heritage attraction or the fact of being the Capital city. When we see Madrid as a destination, it has become more interesting and attractive nowadays, not only thanks to the public sector investments, but the private sector concern as well, that reads between the lines and realizes that people is willing to pay for something that really worth, despite the current recession.
Therefore, while you can make a reservation in a cheap second or third class hotel to spend a couple of nights, the hotel tendency, especially in the centre of Madrid, is to provide a place to live new experiences beyond resting. We are not talking only about high category hotels, but hostels, inns and guesthouses as well, they’re remodelling their premises, giving a new air, more functional, more of Scandinavian style (still trendy year by year).
However, the leading voice are the big hotel chains, the 4 star accommodations in Madrid (included some 3 star hotels, some boutique hotels and some business and luxury hotels that have grown in this quality tourism in the capital).
Within the improvements being made by the hotel industry in Madrid, we must highlight the reuse and restoration of antique buildings in landmark spots around the city that were abandoned or misused. The Petit Palace chain outstands with its proposal. The Basque company we’ve been talking about recently in the matters of hotel design since it’s a country pioneer that bets into turning every hotel a living experience inside the building, not excluding the facilities but making it the leading part in this whole new experience.
One of the most interesting examples is the Petit Palace Posada del Peine, which presumes of being the oldest one in Madrid, a city legend from past times with the perfect location in the Plaza Mayor square. With an innovating modern design that make the most of the structure, since it’s not very spacious due the antique design, a national heritage jewel.
Within the recent openings, one of the design hotels in Madrid under the label of Iberostar Hotels & Resorts, it’s their first bet for an urban hotel in Spain. This Majorcan Company is specialized in beach hotels, Caribbean family resorts, but they also have some deluxe hotels in the centre of the main capitals of Europe, they never lean towards to this segment until now, and according to the customer reviews they’re not bad at all. The IBEROSTAR Las Letras Hotel named after the neighbourhood where is located, in the Gran Vía, is close to the Spanish congress and the Paseo del Prado, boasts a beautiful design and a gastronomic menu for which is listed in the gastronomic hotels of Madrid, and of course, a wonderful terrace view.
These terraces are, precisely, one of the main hotel delights here in Madrid, aside from the best accommodation. Hotels are also trying to get the attention of the most sybarite travellers though their culinary menus, bars, chill out areas and even spa and wellness services. Years ago the hotel services were strictly reserved to guests, but now these are open to everybody that comes to Madrid, they’re trying to reduce costs in staff, furnishings and others, gathering more customers this way.
These new open services are not a regular thing. They all are high cuisine restaurants, and trend bars destined to become city hot spots for the best of Madrid, and the most exclusive travellers, creating a unique lovely environment that worth visiting, new places to visit that any traveller should enjoy here.