Tag Archives: Hotels for couples

Hotels, children and competitive economy

Hotels for children are gaining ground to the traditional family hotels. More specialised in the little ones, with services conceived for their fun, entertainment and even learning, this type of hotels are attracting those parents in search of an accommodation where children can really make the most of their holiday. The advantage of these hotels for children is that they also provide spaces for adults, in a more independent way than family hotels where everything is mixed and more impersonal.

This model has been created in order to open a business sector and reactivate the competitive economy of the hotel trade, which has been at a standstill with beach and urban hotels until some years ago. Now, small and huge accommodations have understood that focusing on a specific public profile is more profitable than being a Jack of all trades.

Being competitive in a trade as developed as this, where innovating is difficult because almost everything has been invented, has led hotel chains’ managers to create spaces more and more adapted to a specific traveller model. In the case of hotels for couples travelling with children, the clear tendency is to offer attractive services for the little ones, since it is the key of the choice parents make when opting for an accommodation. If hotel has pools with water games, if it offers specialised instructors with different mini clubs according to ages; if it is an all-inclusive hotel for children with spaces for adults, then that’s the one.

The big losers are those hotels who have opted for remaining in the past: they have opened a spa, they have improved the gastronomy… but concept is the same: a beach hotel where guests, with children, alone, with friends, with couple, share a space, services and life during a few weeks.

Such a mixture of profiles leads often to a dissatisfaction from all the guests: couples look for a quiet space that families with children cannot guarantee. A perfect example of a successful All-inclusive resort that hasn’t lose its essence is the chain Olé Hotels, which has renovated its portfolio and is offering an interesting option of accommodations specialised in children: Galeón Ibiza, Tropical Tenerife y Olivina Lanzarote are a few examples of this.

Melià has been one of the pioneers, dedicating its line Sol Hotels to some very specific travellers segments: hotels for friends, hotels for children and hotels for couples and adults. Although they also have hotels for seniors and other minority profiles, the most successful project has been the Flintstones Hotels, famous all around the world because of their concept, which seems more a theme park than a fashionable family accommodation.

They are not expensive accommodations, nor luxury hotels, but they allow hotel managers to charge higher rates according to this type of hotels: Do you want to find what you are looking for?  Well, you have to pay for it. Competitive economy raised to the highest power. The concept of being in the club where all people like you is, where you get what you really want, just that. No more, no less.

In hotels for children this concept has worked as well as in Adults Only hotels, their natural antagonists and eternal competitors.  It was criticized because people said that couples escaped from noisy children… but it is not just about that, it is about the possibility of being in a place where you enjoy all the services and facilities you need. You pay for it. It’s that simple and that complex, because not all the hotel managers can lose a part of their public in order to get a more specialised one: it requires a considerable investment in services, refurbishing and, of course, marketing.

It is not easy for urban hotels in Madrid and Barcelona which have to find room for a specialization that usually don’t fit in their essence of accommodation for business people or for all types of tourists that want to spend some days in the city. Limited spaces, incapacity of giving up the rest of public to turn into hotels for children and how unnecessary it is: urban travellers, with or without children, don’t want a hotel to spend many hours, but a space to rest after entire days discovering the destination. Undoubtedly, this is a very different perspective from coastal hotels.

Nevertheless, there are chains trying to achieve this successfully. Chains specialising in boutique hotels, such as Petit Palace, that has created accommodation spaces for children in some of its hotels in the centre of Madrid: rooms with bunks in Gran Vía, ideal to share with parents, adjoining rooms, laptops, games, internet connection, iPad, video games, welcome gifts, children’s breakfasts…

Combine everything is complicated.  Being successful and competitive, is even more difficult. But it seems that this sector is still trying and this is just the beginning. We have to be attentive to see its development and glimpse the ending.

Adults Only hotels and destinations

In the last years, tourism has been looking for new markets and this is how, a few years ago, Adults Only hotels appeared. This is a sector with fans and detractors. Nevertheless, among the customers of these hotels we find many parents escaping during a couple of days from children.

Adults Only hotels are a trend which is rapidly gaining in importance worldwide and hotel chains have not fallen behind in this respect. This types of hotels without children were created in the Caribbean in 70’s, because of the increase of romantic trips and honeymoons that boosted the creation of all inclusive hotels for couples.

FROM BEACH PARADISES TO URBAN TOURISM, A COMPLETE RANGE DESIGNED FOR ADULTS ONLY

The term “Adults Only hotels” was not very known until the last decade when accommodations specialized on this type of public began to appear, hotels focused on couples enjoyment, relaxation, luxury and quietness.

These hotels are designed to go beyond the destination, since they offer a different selection of products and provide added value to couples, groups and honeymoons. It is worth mentioning the hotel chain Sol Hotels which offers a wide range of hotels specialized in romantic trips.

These hotels are recommended to adults and couples wanting to enjoy the holiday without children. Their location is usually in paradisiacal beaches and places offering special attractions such as clubs, spas, discos and futuristic infrastructure, so they become the perfect option for enjoying leisure time with quality services.

A TREND GAINING IN IMPORTANCE IN THE “ADULTS ONLY” HOTEL TRADE

Those who use to visit these hotels can also choose charming hotels without many rooms located in diverse and dispersed areas, in contrast to the resorts which are more focused on beach tourism.

The minimum age to stay in these accommodations is generally 16 years old.  These hotels are characterized by the quality customer service: ideal to plan a holiday as a couple or to enjoy a romantic escapade. The quietness, the paradisiacal locations, the rooms with beautiful views and the gastronomy will make the moments in these Adults Only hotels an unforgettable memory.

 

Menorca, the last oasis of the Mediterranean

Minorca, one of the Balearic Islands, is one of the few oasis of peace and tranquility that remain in the Mediterranean. Full of history, heritage and long lasting traditions, this island of 702 km² offers a unique landscape, almost untouched, with lush Mediterranean nature, that has been declared Biosphere Reserve by UNESCO.

Discreet and quiet, Minorca is one of the few Spanish islands where you can still find completely unspoilt beaches, far away from civilisation and hidden away between the deep blue of the sea and the green shades of this characteristic landscape.

Playas de MinorcaPlaya Galdana Minorca

As a tourist destination, Minorca is famous for attracting a high middle class traveller, with a taste for tranquility, natural spaces, quality services and gastronomy and of course, security.

British, Spanish, Nordic, and recently, Russians with high purchasing power, seek refuge in the Minorcan coasts and in its charming inland villages.

If you are travelling with the family, Minorca is the perfect island since it has a hotel infrastructure, that as well as having a great respect for the environment in which they are located, they offer services adapted to the specific needs of those travelling with children and expect the maximum relaxation.

Hotel Sol Falco in Minorca

Playa den Bou and the beach of Son Xoriguer, in Cala Bosch, are some of the resorts especially suitable for holidays with children. In this area, we can recommend the Sol Falco All Inclusive hotel and the Sol Milanos Pingüinos hotel, both belonging to the Sol Hotels brand, that include children’s entertainment and special menus for kids.

On the other hand, Cala Galdana and the beach of Santo Tomas are two ideal places to relax with your partner and enjoy a few days of sun with every desire. Among the Adults Only accommodations and hotels for couples in the area,  the Hotel Sol Menorca and the Hotel Sol Gavilanes stand out, the only hotel located on the beach of Cala Galdana.

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