The hotel industry in Colombia has made a huge leap forward in the last years. The number of hotels has significantly increased and their quality has improved in such a way that it is up to the same standard as the most thriving and visited countries in the world.
More buildings, more safety, more internal mobility, best air connections… It is a perfect environment to create a strong industry, and national and international hotel chains are abreast of this. Nevertheless, it seems that demand numbers are not so positive, especially in the regions situated far from the coast.
At least, that is what the Hotel and Tourism Association of Colombia, Cotelco, says. The average occupancy of hotels located in Santander, for example, does not exceed the 45-50%. A very limited number if we consider that it is an area that covers the famous Ruta del Sol and where there is a strong potential in the MICE and business meetings industry.
Although prices are lower than in 2012, around $132 per night, the main destinations keep their quietness: Barranquilla, Bucaramanga, Bogotá, Medellín, Manizales y Cali. In other cases, such as San Andrés island (an incredible paradise in the middle of the Colombian Caribbean), average prices per night are around $200, similar to the hotel rates in Cartagena.
Hotels in Bucaramanga, which are in the third place in price per night, were some of those that registered an important drop in the average price of the stay per night, with 129 dollars, 27% less than in the previous years. However, in this city we find some of the most exclusive and well-designed hotels in the country. A few 5-star hotels stand out, such as Dann Bucaramanga hotel, specialised in high level tourism and business trips.
The same hotel chain has hotels in Bogotá with a similar, and even superior, level, such as the emblematic Casa Dann Carlton Bogotá, with spa and services for events in one of the best locations in Bogotá. Along with it, Dann Carlton Bogotá and Dann Norte make part of a range of accommodations in Bogotá, ideal for those in search of rest and service in a luxury space.
Cali, where we can find many rural and eco hotels, or Medellin, are some of the strongest destinations which show a good development in the hotel trade in Colombia.
Taste for classic details
Elegance, spacious rooms, classic design, personalised attention… The characteristics of luxury hotels in Colombia have some meeting points with Europe, but it is more traditional, more focused on the classic elegance with baroque details and court essence, in contrast to the fashion of the Nordic design which has pervaded the most modern hotels in the south and centre of Europe.
A good hotel in Colombia offers professional staff, spacious rooms with tailor-made services, (from the traditional bathrobes and slippers, to the breakfast in the room service, shoe cleaner and luxury welcome amenities), functional spaces such as the dressing room, hall, living rooms, meetings room…
Booking is very easy and most of the chains offer all types of facilities to those who live in the same city or those who come from the US or Europe. Taking advantage of early booking is a good option, although price differences are not as drastic as in the Mediterranean coast.