Palma and MICE tourism

The Palma Parliament is the metaphor for many things in this Mediterranean capital. It’s that “I want and I cannot because I do not know”, a radiography of the incompetent management of a community that was born with a gift but has forgotten to exploit it with care. It seems that only here and now is worth, that the country’s economic crisis has not only made us more cautious but made us even more miserly, eager and blind to the real demands of those who, after all, make us grow.

MICE tourism (Meetings, incentives, conferences, and exhibitions) is a good example of how a destination like Palma, with a unique potential -for location and nature- has lost ground without fighting.  Although it is a segment that, nationally, seems to resist better than other regions the effects of the crisis: on the islands that matter has still to be resolved.

 Catalonia Majorica MICE

Until 2010, the downturn was 40%, according to Mallorca Convention Bureau, an organization that gathers 90% of the sector in the islands. The following year, in 2010-2011, a small recovery was noted (with a rise of 1.7%). In 2013, the number of events in Majorca was 1,309, with about 66,000 attendees, compared with 62,346 in 2012. Key months are still May, September and October, which contribute to consider this sector as one of the most potential in the deseasonalization of the destination. It is a sector predominantly focused on the Spanish market (24,609), although the German (21,857) follows closely, and most of them are incentives for business trips, meetings and executive meetings and training.

The leading sectors are still the medicine, business and finance and tourism and leisure companies.  The hotels for events in Palma receive most of the demand, although there is also a tendency for golf resorts in areas such as Son Antem, Son Vida, Calvià and even the Majorcan Levante area. Playa de Palma is still at a standstill, although many accommodations have been reinvented in this sense to provide complete business hotels near Can Pastilla, El Arenal and Cala Estancia, which are the most sought-after beaches in this area of Palma Bay.. Most of the events are still celebrated at the hotels in the promenade, such as Catalonia Majorica Hotel, Tryp Bellver or Palas Athena.

The average cost is usually around EUR 200 per attendee, with a stay that usually does not exceed 3 days.