Monthly Archives: January 2016

Holidays in…Mallorca, Menorca or Ibiza

Third issue of the best holiday destinations of 2016. This time we will focus on the Mediterranean to suggest you 3 of the places that you cannot miss in any summer escape, which are increasingly becoming all seasons destinations: Mallorca, Menorca or Ibiza… Or the 3 of them, not to mention our gift, Formentera, Let’s go!

MALLORCA

The biggest one in the Balearic Islands is always a good choice and now more than ever thanks to its capital, Palma, which is fast becoming a holiday reference all year round. Mallorca now offers us more than just sun and beach options, although the weather is usually nice. The cultural offer is increasing more and more, providing excellent alternatives.  Theatre, live music, gastronomic markets, tapas tours, musicals and operas, themed parties, activities and workshops for kids and adults…There is something to do in Palma all year round, as well as in the main towns of the island.

In addition, Mallorca is implementing a new attractive plan promoted by hoteliers to design higher category hotels, which will help to reduce tourism seasonality and break the downward trend that tourism quality has been registering for the last years. As a result, new reconversion proposals are emerging as the one in Playa de Palma, in which awards will be granted to hotels converting from 3 to 4 or even 5 star.

In order you to find out more about these new hotels in Mallorca, we included in our accommodation selection the Iberostar Grand Hotel Portal Nous, a 5-star hotel in Cala Bendinat, custom-designed and with specialised services oriented towards VIP customers. We also must highlight family hotels of Sol Hoteles, with surprising options like Hotel Katmandú Park, Sol Beach House or Sol House, all located in Palmanova and Magaluf. And not far away, we find the hotels in Santa Ponsa of Fergus Hotels, like Fergus Style Cala Blanca Suites.

If you are looking for a special and customized experience, we recommend you Son Julià Boutique Hotel in Mallorca, one of the best located agro-tourism -in Llucmajor countryside, in the south of Mallorca.  It’s a really interesting and charming place to celebrate weddings in Mallorca and business events.

MENORCA

A destination where enjoying an authentic holiday in the heart of nature. Trips, outdoor sports, sea, traditional gastronomy…Menorca is famous all over the world as Biosphere Reserve because of its natural rich environment and provides unique places to relax and live lots of adventures. If you are a sports and nature lover, you should not miss to visit the island on your 2016 holidays: you can find customized proposals at affordable prices. One of the main attractions are the coves of crystalline water, some of them completely unexplored, located in Mediterranean pine forest, the best refuge in summer.

The centre of Ciutadella and the Port of Mahon are must-see places, not just for their lively environment, but for their wide restaurant offer. These two city centres allow us to discover the real flavour of Menorca, one of the most famous Mediterranean islands for its culinary tradition.

If you are thinking about traveling with kids, you should better choose family hotels like Sol Hotels, some of them are a paradise of play and fun for kids. There are also Spa hotels and very complete apartments as a great alternative either for family or friends’ travels. Due to the high demand in summer, we recommend you to book in advance when travelling in June, July or August: prices increase significantly from Easter season and the availability is notably reduced.

IBIZA

This trendy island, the oldest sister of Formentera is famous for its hippy spirit and always unique. It is the perfect destination either for those who want to live it to the fullest or just enjoy the sun, the beach and the nature, surrounded by European celebrities and internationally famous people from the world of show business. In this small Mediterranean territory, distinguished figures and travellers live together with frequent tourists in exclusive restaurants or beach bars.

These beach bars are one of the main attractions of this beautiful island: imagine having dinner while your feet touch the sand at the beginning of summer in a secret cove with the best atmosphere you can dream of. The walks through the old town of the capital, Dalt Vila, the natural beauty of Es Vedrà and Ses Salines natural park, shopping and eating tapas at the port, the big nightclubs of Playa d’en Bossa and Sant Antony de Portmany, the hippy markets of Las Dalias and Punta Arabí…

If you want to stay in Ibiza, you can choose an Only Adults hotel in Santa Eulalia, which will guarantee you the exclusivity and intimacy you are looking for. We must take into account that there are not many hotels just for couples, because Santa Eulalia is one of the quietest town, really recommended for family travels. We can find many  hotels and apartments for couples with children in Es Canar, Sant Carles, Cala Martina…

Vincci’s year

Vincci hotels chain starts 2016 with great proposals to be number one in the best hotels ranking this year. Comprising a wide range of accommodations, from the most urban hotels to beach and natural resorts, Vincci hotels has been working over the past year to define and strengthen an unbeatable and unique holiday offer.

The company operations centre is divided into two settings: Madrid and Barcelona. There have been opened several design hotels, some of them are themed hotels, which will surprise even the most veteran travellers. Imagine, for example a hotel inspired by the world of film, built on top of Madrid’s mythical Capitol movie theatre in the heart of Gran Via. This is in fact interesting and original. We are talking about the Vincci Capitol, which includes Vincci’s classic services, such as breakfast, free Wi-Fi and some irresistible extras as the roof terrace with panoramic views.

Vincci also can boast of having some other masterpieces in Madrid: Vincci Soho, with an excellent location and atmosphere; and Vincci Centrum, just near Círculo de Bellas Artes. Full breakfast, free Wi-Fi and design rooms are offered in all of them. Moreover, customer care is always personalized and high quality 4-star hotel services are guaranteed.

Barcelona stands out for being Vincci’s elected city to open its art-themed hotels. The ultimate expression of this is Vincci Bit, where we can find murals by contemporary artists from the city. Particularly remarkable is the effort undertaken by the chain in Vincci Gala, an exclusive hotel full of excellent details and perfect for a break or a business travel.

In the section of beach resorts and vacation hotels out of big cities, in 2016 you should not lose sight of the following. Benefit now from one of them at affordable prices thanks to its early booking discounts:

Vincci Aleysa

Vincci Envia

Vincci Valdecañas

Vincci Costa Golf

FERGUS Style

If you travel and enjoy your accommodation, you will surely want to book again the hotel or apartment that produced that memorable experience. Customer loyalty is essential in tourism industry, not just for the destination -increasingly more-, but for hotel chains. Major companies are working on it, offering special plans and discounts to returning customers, apart from an excellent service to every guest.

The loyalty key is the traveller first stay at the hotel. If this first approach goes well and the customer is satisfied, then it will surely return, not necessary to the same hotel, but to the same hotel chain. In order to achieve this, the hotel chain must clearly convey the values that identify the brand, so as the guest to know that he will experience the same great stay at any of the chain accommodations.

Along these lines, many medium-sized national chains have made great efforts in recent years to create a strong brand with well-defined products, but differentiated to distinguish them from their competitors and be perceived by their customers as consolidated companies with an excellent range of offers for many different holiday experiences.

An example of this is the case of FERGUS Hotels chain, which designed so complete products as THE FERGUS Resort in Magaluf, by completely converting two hotels, one traditionally familiar and the other themed and oriented towards young people, into a spectacular and exclusive beach resort, where every space offers different experiences. Besides this design hotel, FERGUS has promoted its STYLE hotel line in Mallorca, Barcelona coast, Almeria, Costa de la Luz and Ibiza, building a whole network of different destinations and accommodations in Spain, recognized for their excellent services and their great customer care. Modern spaces designed to provide maximum comfort.

This strong brand strategy, based not only on traditional values, but also modern added values, usually works independently through a good marketing campaign, but in order to ensure its success, it is increasingly necessary to combine this strategy with price adjustments, special discounts and the improvement of direct selling as the main sales channel.